Introducing Wendy Iles of Iles Formula
As one of the most sought after hair stylists in the industry today, Wendy Iles has become internationally acclaimed for mastering the art and science of hair health and beauty. Throughout her years of working on some of the most prestigious beauty campaigns for hair, and as a go-to hairstylist to the stars, Wendy identified a need for high performance care and instant repair to the tortured celebrity hair she frequently encountered.
"Things move very quickly when you're on set, so I needed to find a way to instantly treat and repair the damaged, stressed-out hair I saw in my chair every day", explains Wendy. "I needed an exceptionally powerful formula that would be universal for all hair types; to not only nourish and restore health of the hair, but make it lustrous, voluptuous and camera-ready from the first application".
At the insistence of her highly demanding clientele, Wendy has launched her on set 3-step hair care system as Iles Formula after having spent a decade scouring the globe to find powerful ingredient blends and complexes that would provide instant results.
Combining silk proteins from Japan, Tucuma Palm and Pracaxi oil from the Amazon rain forest in Brazil, Vitamin E, B5 and other premium ingredients, the Iles Formula system is designed to transform any hair type, however damaged, into the sumptuous Wendy Iles signature "spun-silk finish" in one treatment. As a finishing touch, the products are infused with the delicate scent of white flowers.